I added 2 new images to my portfolio section (to the Logo Design section specifically). Each of them shows a few options for the proposed final logo. One is the Rock Your World Logo for Vector Marketing and the other is the Deception Dice logo. I wanted to add some thing in this section that showed a little of my process. For every logo design (and for most designs I do in general), I like to present 3 – 5 options. Each option has elements that apply to the task at hand, but I like to show differing directions when I can. One logo option might have mostly dark colors and block lettering, while the second uses mostly black and white with a font that has more character, and the third option might be completely over the top.The idea is present good options with different directions to help the client narrow down what it is that they are looking for.

Sometimes a client doesn’t know what they want until they see it. Also, sometimes they know what they DON’T want when they see it. This process also, allows the client to feel like they have a hand in designing the logo…which makes them feel all warm and fuzzy inside.

When I design each of the options I try to make it as strong as the other options I will be presenting. I know some people think “you should give them a couple of bad ones so that they pick the good one and it looks like you did a lot of work”. The problem that I have found is that 9 times out of 10 the client will pick your least favorite design. Then your stuck with a design your not happy about… and it probably won’t get you more work in the long run.

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